Search Engine Optimization is the hottest subject running on internet. To achieve good results in Search Engine Marketing and to increase targeted visitors you have to optimize your Web Pages / Blogs as Search Engine Friendly. This is called Search Engine Optimization. A website designer have to work hours to make a site visible to those who search for a certain key word. The painful efforts that someone may put to make his site search engine friendly may be substituted by black SEO strategies. As there is Stan to test God there are Bad Strategies that are used to sabotage the efforts put by hard working SEOs. There are many Search Engine Optimization (SEO) strategies still being used by webmasters that were discarded a long time ago. In many cases, these Search Engine Optimization (SEO) strategies are ineffective and considered Spam which often has negative effect for rankings. We will talk some of such tactics that is employed by webmasters in our next few Blogs.

1. Doorway Pages

Doorway Pages are defined as “multiple Web Pages / Blogs that are devoid of useful content but heavily optimized for search engine rankings. Each page is optimized for a variation of a keyword phrase or for completely different keyword targets. The essence of this concept was to fool the search engines into thinking that these pages were highly relevant and provide top rankings for them under their targeted phrase.

2. Invisible Text

Invisible text is implemented in a variety of ways in an effort to increase the frequency of keywords in the body text of a web page. Some of the implementation methods are: making text the same color as the background of the web page, hiding text behind layers, placing text at the very bottom of over-sized pages, etc.

3. Content Misrepresentation

Misleading search engines into believing your WebPage / Blog is about topic ‘Apple’ when it is in fact about ‘Babies’. This tactic was used primarily for the promotion of adult, gambling, and other extremely competitive search markets.

Unfortunately this tactic is still in use; you are likely to find one or two every time you search! The fact is that this tactic is the simplest for a search engine to identify and the result will be swift and complete; banishment from the search engine index indefinitely. The worst offense in the realm of the search engines is to try to fool them.

4. Redirects

Redirects are also used to mislead search engines by making them believe that the page they have indexed is about ‘Apple’. When a surfer visits the page, however, they are redirected to an entirely different site about ‘Babies’.

5. Heading Tag Duplication

Definition: Heading Tags, by definition, were created to highlight page headings in order of importance. Thus the Heading Tags that are available: H1, H2, H3, etc. This duplication technique involves implementing more than one H1 tag into a WebPage / Blog in order to enhance a particular keyword or phrase.

This tactic is still very prevalent and likely still works on some search engines; however, none of the major search engines will respond well to this technique as it has been identified as a common manipulation.

6. Alt Tag Stuffing

Alt Tag stuffing is the act of adding unnecessary or repetitive keywords into the Alt Tag (or alternative tag – shown by words that appear when you hover over an image with you mouse pointer). The Alt Tag is meant to be a textual description of the image it is attached to. There is nothing wrong with tailoring the Alt tag to meet your keyword goals IF the tag is still understandable and if the change still appropriately describes the image. The offense occurs when an Alt tag has obvious keyword repetition/filler which a search engine can key in on as Spam.

7. Comment Tag Stuffing

Comment Tags are used to include useful design comments in the background source code (html) when creating a WebPage / Blog. These are suppose to be used only for adding technical instructions or reminders; however, in times past these tags were used to artificially increase the keyword count for targeted phrases.

8. Over Reliance on Meta Tags

Meta Tags is a broad term for descriptive tags that appear in the of most Web Pages / Blogs and are used to provide search engines with a concept of the page topic. The most common tags are the description and keyword tags.

At one time, extinct search engines such as Info seek relied a great deal on Meta Tags and many took advantage of this factor to manipulate rankings with relative ease. In today’s far more advanced climate the search engines place cautious weight on Meta Tags and when considering rankings Metas play only a fractional role. Some webmasters still consider Meta Tags the ‘end-all and be-all’ of ranking producers

and forget to optimize the rest of their WebPage / Blog for the search engines. With this line of thinking they miss that the search engines place far more importance on the body text (or visible text) of the WebPage / Blog. This is a critical error that will ultimately lead to low or insignificant rankings. Note: An extremely common example of Meta Tag over-reliance are web sites that have been designed totally graphically and are devoid (or nearly so) of html text that a search engine can read. A WebPage / Blog

9. Duplicate Content

This tactic is blatant Spam that is very common today. Essentially the webmaster will create a web site and then create duplicates of each page and optimize them differently in order to obtain varying placements. By doing this you are saturating the search engine databases with content that is essentially eating valuable bandwidth and hard drive space.

10. Automatic Submission and Page Creation

Automatic Submission is the use of automated software to submit a website to the search engines automatically and often repeatedly. - Automatic Page Creation is using software to create pages ‘on the fly’ using predefined content (body text, keywords, images etc) to create “optimized” WebPage / Blogs to target specific keyword rankings on the search engines. Please don’t go for such tactics.